Who we are and how we do it.

We at FalconStocks realized many years ago that research from brokerage companies was not what investors thought it was. It was not free from bias. In fact, it's horribly biased, if not worthless. Brokerage research is worth almost nothing, never was. Sometimes, it's almost criminal. We've seen first post "Buy" recommendations on stocks that are tanking and not change that until the company is basically bankrupt. When the brokerage firm realizes that they cannot get any more business from that company, then they'll change the rating. Basically, a "Buy" rating is... sometimes, a bribe to get business.

Other people put their hard-earned money in mutual funds which charge fees and shout on the rooftops if they beat the market by 1-2% (before fees). That's nothing to be proud of. If you cannot beat the market by many times that, you should not run a fund and should be fired. Period.

We are not writing research hoping to "get paid" by companies - we take no money from companies - we are 100% unbiased, we do not own penny stocks that we profile, and we do not have to spend our time selling and trying to get you to invest in our mutual fund, or buy our CDs or books like some of our competitors. In fact, when we call companies for information, we do not tell them who we are. Kind of like a 'mystery shopper'. We only tell them that we are an individual investor. Nothing more. We want the truth.

We pick stocks. Period. And we're proud of our record.

Company Profile

FalconStocks.com was founded in 2004 to provide subscribers with excellent research regarding small "Penny Stocks" - those trading under $5.00.

Why did we decide to do that? Simple. We've been members of other penny stock sites and found out that we beat their records hands-down on our own. We beat them easily. And we beat them all of the time. So why not start our own service - and charge much less. Our main competitors charge almost $200 because of their advertising costs. They spend up to $100 in ads for every member that signs up. Our record has been so good that we do not have to advertise, so we pass the substantial savings on to you. We've been so successful, we've created a buzz in the industry. In fact, some of our competitors have attempted to buy subscriptions to read our reports! (Most recently by our largest and best-known competitor. When caught, they said they wanted to make sure we weren't copying. Copy what? Why would we? We do better and have since we started! Perhaps they wanted to copy?)

We're the only service that can actually say that 100% of our penny stock picks made gains. One of our competitors gloats that 'almost' 90% of his picks made gains. That stinks! 100% of our picks -- since we started three years ago -- have made gains. A gain is just $0.01 higher. Only 90% of his picks went one single penny higher? That's crazy!

We later introduced the "10-Stock Portfolio" and most recently, the "Market-Timed Portfolio". With all of these services, along with the market updates and educational section, we can serve two kinds of investors - as well as those who would not be satisfied purchasing a subscription for just one single service alone. We had originally expected to have a majority of our readers concentrate on the smaller-priced stocks as that is where most of our competition is. However, we've found that our readers are split almost half and half, with a few extra utilizing both services.

Our founder, S. Sokol, has been in the financial industry for well over a decade. While not acting as a broker now, he has obtained the S.E.C.'s Series 7 & 63 licenses as well as Life, Health and Variable Annuity Licenses on all 50 states (and the District of Columbia) and is trained accountant with a B.S. degree in Accounting. Starting his career as a trading assistant, he progressed along and traded on the actual Listed (NYSE, AMEX) as well as OTC ("Over-The-Counter" - NASDAQ) institutional trading floor of a major brokerage firm. On this trading floor, institutions such as mutual fund companies, hedge fund managers and corporations bought and sold hundreds of thousands of shares of stock per day. Several orders over 1-million shares were brokered, most in the energy industry. Most of the activity concerned Corporate Repurchases and Insider (Corporate Executive) sales of stock through the registration exemption of SEC Rule 144 and Rule 144(k). Basically, Mr. Sokol sold stock for CEO's, CFO's and Directors. The big boys (and girls).

We have experience speaking with Board Members and Top-Level Corporate Management alike. These "Top-Dogs" were our customers, so we know their language, we know what they really mean when they say things and we know how to decipher their comments and financial reports. We know them better than some know themselves. We can see exaggeration from these guys a mile away and aren't fooled by it. We know when a CEO is "working the street", trying to get hype for his company -- and when it's just that... hype.

Many others also put in their time. A delegation of folks in the industry also bring in their expertise with insight, tips, research and ideas about stocks, industries and the overall market. These folks have been our friends and colleagues for many years.

How Do We Do It?

Our "Falcon Analysis" is an approach which is almost the exact opposite of other sites. We use technical analysis first to see which stocks are acting the best RIGHT NOW. Then, and only then do we use standard fundamental techniques to find the best stocks. Using this reverse formula, the stocks that we pick are usually moving higher at that moment, or are showing signs that they will be moving higher very soon. Our readers do not have to wait six months to see any gains. Many times our stocks move the day we put up the profile, or that week, or that month! Our final decision on our selection is NOT made until the evening before we put up our update.

We use our own 30-Point "Falcon Analysis" on each and every stock we profile. Some of the things we look for in the "Falcon Analysis" include:

Each profile we issue contains not only a profile of the company, but also includes many of the reasons that we like that stock, at that particular time. Of course, you may email us at any time for questions, clarification, or just to chat about stocks!

Don't forget to check out our performance pages. There, you can see actual past reports and see EVERY stock pick we've ever made for FalconStocks.com. No other service posts this that we know of... none. Because they cannot compare!