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Insider Trading - What Matters and What Doesn't

 

We are asked all of the time about insider trading and wanted to give our opinion on the subject.

 

We're not talking about illegal insider trading; that is, when someone with insider (non-public) information trades a stock based on that information. We're talking about when an officer, director, or other executive of a company buys or sell shares of that company.

 

This is something we've had extensive experience in. Over a decade ago, my first experience on the institutional side of a trading floor of a major firm dealt with insider sales as well as corporate repurchases. We were the guys that would help these executives jump through the hoops they needed to so that they would be allowed to sell shares of their company on the open market. There are quite a few hoops at that, but most are spelled out in SEC Rule 144 and Rule 144(k).

 

Rule 144 & Rule 144(k)

 

When you acquire restricted securities or hold control securities, you must find an exemption from the SEC's registration requirements to sell them in the marketplace. Rule 144 allows public resale of restricted and control securities if a number of conditions are met. This overview tells you what you need to know about selling your restricted or control securities. It also describes how to have a restrictive legend removed.

 

Some of the restrictions on the sales include the holding period, the number of shares that can be sold in a specific period of time and how they can be sold by the broker.

 

Restricted and Control Securities

 

Restricted securities are securities acquired in unregistered, private sales from the issuer or from an affiliate of the issuer. Investors typically receive restricted securities through private placement offerings, Regulation D offerings, employee stock benefit plans, as compensation for professional services, or in exchange for providing "seed money" or start-up capital to the company. Rule 144(a)(3) identifies what sales produce restricted securities.

 

Control securities are those held by an affiliate of the issuing company. An affiliate is a person, such as a director, the CEO & CFO, or large shareholder, in a relationship of control with the issuer. Control means the power to direct the management and policies of the company in question, whether through the ownership of voting securities, by contract, or otherwise. If you buy securities from a controlling person or "affiliate," you take restricted securities, even if they were not restricted in the affiliate's hands.

 

If you acquire restricted securities, you almost always will receive a certificate stamped with a "restricted" legend. The legend indicates that the securities may not be resold in the marketplace unless they are registered with the SEC or are exempt from the registration requirements. The certificates of control securities are usually not stamped with a legend, but must still be sold using Rule 144/144(k) rules and regulations.

 

There are plenty of technical terms and other pieces of information regarding these types of sales, but that's not important. As long as you understand the general restrictions, that's all you need to know more than 90% of investors.

 

Should I Sell When The CEO Does?

 

In a few words... probably not.

 

There are many, many reasons why an insider like a CEO or a CFO will sell some of his or her shares. Maybe he is looking to purchase a new vacation home. Or, his son or daughter is heading off to college and he needs some cash for tuition and other expenses. Or, most commonly (in our experience), the stock has made a nice run and the executive is basically looking to diversify.

 

We've seen in many times where a CEO was there at the beginning. Maybe he had plenty of money before, but he's spent years, if not decades making the company into what it is today. On paper, he might have $20 million in stock, but only a couple hundred thousand in actual cash or other investments. The wise thing would be to sell at least a portion of those shares to diversify, buy an annuity, insurance, whatever. Let's say that CEO does not sell anything, and does not plan to until well after he retires, only when he needs it. Now, he's left the company and still has his $20 million in stock only. The next CEO is a crook and is caught with accounting irregularities. The stock plummets and the company goes into bankruptcy. The shares are now worthless. He should have sold some, no?

 

We are concerned when we see an insider selling and selling and selling. Basically, if it looks like he's getting rid of his shares altogether. That's a warning sign. We are also concerned when the insider uses an idiot for a broker who files for each and every sale made each and every day. The insider can file ONE time (in a rolling 90 day period) for a certain number of shares. The broker does not need to file for every sale every day. If he or she does, that concerns us as the insider is not knowledgeable enough to use someone who knows how to minimize the impact of shareholders seeing all of these sales.

 

Should I Buy When The CEO Does?

 

In a word - almost always!

 

There are literally a hundred reasons why an insider would sell shares. However, there's only ONE reason why he or she would buy his own company's shares. The stock is undervalued and the insider believes it will go up. Who knows better than the CEO or CFO? Nobody!

 

We do hate to see an insider buy a couple of hundred shares here or there. That doesn't inspire confidence. However, if we see an insider buying thousands of dollars worth of the stock, several times, and continues to do so -- we love that and will make us take another look at a company.

 

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